Organic vs PPC in 2018: The CTR Results

Organic Search Click Through Rates: The Numbers Never Lie


On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.


If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the stats above, simply paying for Google Ads is not enough.


Numerous studies have proven that to benefit from the traffic and organic clicks to your website your business needs to hold a prominent organic position in the results, namely page one.


Studies indicate that “71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”


So what’s left? A measly 15% of all traffic – Going to the Google Paid Ads (PPC), or trying a different search. Or giving up.


That’s pretty staggering. If you think you are getting the most bang for your buck with your Google Adwords campaign, I challenge you to reframe your thinking. You are paying for high-cost ads that may provide instant gratification, but in the end provides zero long-term investment, minimal CTR (click through rate) per dollar spent, and does little to heighten brand credibility.


Having placement in the organic results creates a sense of trust in the user, and when you are in the top 5 results, you are simply getting more of that traffic on a monthly basis. Can you guess which websites are more likely to receive more leads and sales? Yes, the websites receiving traffic from the more trusted organic results.


This is why time and time again, an SEO Campaign from a trusted SEO Company is a much better investment of your time and resources.


Ok, Ok, Fine – Organic Search is a better investment – But does it matter where I am on Page 1?

I think you know the answer. How often do you go past the top 3, or even top 5 results when you are searching? I’ll tell you: only 4% of the time.


When looking at the bar graph at right, CTR, or click through rate, is the percentage of people who click on your website in that position on an average search. The conclusion? You simply must be in the top 3 results to see the traffic your website deserves, and you must work with a results-driven, reputable SEO company that can provide those results.


What does “organic search” actually mean?


Organic refers to the way a website “organically” or “naturally” appears in a search result. So when you go to Google, and you type in “SEO Hong Kong”, the results that appear after the Google ads are the “organic” results. Google wants to make sure that searchers are not only getting the results they need but wants to give them the best possible outcomes based on their query. Therefore, these results are the best possible matches based on what you entered into the Google search bar, aka “keywords”.


Why Organic Matters

If your business appears in a page one organic search result, it suggests that your website and your business are leaders in that niche.


And what consumer doesn’t want to business with a credible leader within their product, service or field?


Achieving organic page one search results not only increases the searcher’s propensity to click on a website, but it also helps to establish your website position’s longevity and the duration a searcher or visitor engages with your website. Once a searcher gets to your website, your website should make them want to spend some time clicking around on your website, but ultimately you want them to pick up the phone and call you! It is important to note that conversion and Click-Thru Rate (CTR) has a lot to do with external SEO factors like a modern, responsive website that has excellent evergreen content, strong sales copy, and loads of great, easy to read and interpret information about your business, products and services.


There’s no arguing that having your business’ website rank in the top 5 positions of Google is a great achievement. Like any great success, those results take a fair amount of time, skill and seo expertise. However, once your business makes it’s way to the top, it can reap the bountiful benefits of consistent leads, calls and customers.


Overall, prominent ranking in organic SEO is not only beneficial to the people searching for your business; it is the best for the longevity of your website and optimal business growth.

5 Benefits of Combining SEO & PPC to Beat Your Competition

Two methods are widely used by the businesses to mark a presence on Google’s first page. One is SEO, and other is PPC. Coupling the two strategies will not only enhance your ranking on Google but also give the better experience to users. Since PPC offers immediate visibility thus most of the businessman opt for it and don’t focus on SEO. But many studies show that it is far better technique than the other marketing techniques.


What it offers is beyond the expectations and imagination of business? It improves brand’s visibility, web traffic, credibility, consumer behavior, high ROI and many more. But it is not magic and thus will not produce results overnight.


Five reasons that show that investing in SEO will prove beneficial for your business:


  1. A good strategy

Quality score is significant for PPC campaigns. It goes hand in hand with content that is presented on your website. SEO is a good strategy that includes the creation of the webpage that contains relevant keywords related to your services and products. It will improve the quality score by aligning the text ad messages, driving PPC traffic, reducing cost per click and improving the PPC ads.


  1. Increase market access

It increases market access and thus brings more traffic to your website. Therefore, investing in this marketing strategy is going to improve access to your website by users. If you don’t, then you will miss the potential users.


  1. Boost the effectiveness

It is the best way to boost your marketing efforts such as retargeting and PPC. For example, on combining search advertising and SEO, you can boost the traffic by 50%. Brand awareness can be improved by coupling it with retargeting. You can also add the keywords to PPC campaigns. In this way, you can test your performance as well.


  1. Improves offline conversions

About half of searches are done for local business services. Thus, to improve your offline conversions, SEO is a good strategy. Include the name of your business and get placed in the search listings. Also include the hour of operation, phone number, address and other information that will bring more customers to you. It will turn visitors into the potential customers of your business.


  1. Rank above competitors

The first page of SERP has six paid positions, ten organic listings, and three map listings. By appearing in these listings, you increase likelihood visitors of your site. It, in turn, decreases the visitors to click website of your competitors. Thus, it is a great strategy.


Final words-


SEO is a good and efficient marketing strategy for your business. Any big, small, or medium-sized business can use this strategy. Just look for any SEO company in Hong Kong and hire them to work on the ways to make your website more popular and drive huge traffic to your web. This strategy is in the industry since long, and thus you should not avoid it to boost your performance in the market. Once you couple it with another marketing strategy, you will see the huge improvement in the production of your business.

Know the five trends of digital marketing in 2018

Good marketing strategies are the need for every marketing industry. In the area of digital marketing, it is even more important to have a best and foolproof strategy to take the business to greater heights. With a change in the time trends also changes. It is essential for the SEO Services to work with the latest trends. Here are some of the trends that we are expecting from 2018.


2017 is going to end, but with its end, new challenges and trends are introducing for the next year. So, we have predicted the top 5 trends of 2018.


Mobile first index


Google is planning to make mobile first indexing as one of the ranking factors. Its priority will be the mobile search results. Presently, it is unknown that what will be the weight of the keyword queries and ranking factors on this index. But as far as we know that speed and site performance will have some priority on this index.


Desktop and mobile searches produce different results, and this is true even for the same searches. Since mobile users are growing and many of the users prefer searching content on them, thus mobile first indexing is going to make a huge difference in the ranking of websites.


Natural queries


Over the years, we have shifted to the topic based searches, but the importance of keyword-based searches is still there. Mobile first index will change the search pattern, and it will take a broader match of searches instead of exact match phrases. Search engines will be more likely to interpret natural language.


Voice search didn’t make much difference in 2017, but by 2020 it will contribute to almost 50% of searches. Webmasters will have to meet with the user interest by applying the semantic search to offer them the appropriate information. They have to shift their focus from long keywords to stronger one those will give high conversion rate. Rich snippet box will offer results for the searched keywords. So make sure that your content finds a place in rich snippet box.


Declining ranking factors


The conventional ranking factors are declining regarding importance and relevance. In 2015, Google had employed RankBrain. It is assumed that it will take the position of these factors of SERP. It will gather historical data based on the searches and sort them by analyzing the rate of engagement of users. It will deliver the relevant listings. At the time, this technology will advance and will eliminate the conventional ranking factors that are used by Google.


Visual content


Content is king, and it increases the need for engaging users by providing them more useful and relevant data. Social signals that are received from the user for the specific brands also play a vital role in organic rankings. So, the webmasters have to focus on both valuable content and social media. More the users are gaining brand awareness more they will likely to attract towards them.


Brand building


Hong Kong SEO agencies are moving towards marketing model that is traditional. They are more focused toward brand building rather than link building. By doing that they are indirectly targeting more number of users.


So, these are the top 5 trends of 2018 for digital marketers.

What challenges will occur for SEO in 2018?

New Year means a new beginning with unexpected challenges and that is precisely true for digital marketers. SEO is going to have a new look that is truly based on the ranking factors of Google. Rules of search engines keep on changing, and it makes the game of SEO even more challenging for the webmasters. Old trends are going to become a history, and new trends will take its place. A digital marketing agency in Hong Kong has to change its strategies with these changing trends.


In 2018, new challenges are waiting for these companies. It is going to be a great year that will change the dynamics of SEO. Let’s have a look what trends are coming forward in 2018.


New trends of New Year:


Below are the trends that are expected to dominate.


Link building– just like always, it will focus on quality links but don’t assume that linking to the popular sites will always prove effective in link building. What matters most is site’s relevancy. The strategy will take a shift towards developing contacts and links and build stronger relationships that last for long and provide long-term benefits. A brand will need a diversified strategy to get the successful results.


Mobile optimization– audiences use mobile to search for any content rather than desktop. It means that percentage of mobile searches is more than desktop searches. So, the main aim of the webmasters should be to make a mobile-friendly website. The big change in this market will be the mobile0first indexing that Google is planning to bring. Hence, marketers should make mobile optimization the top priority to get success.


Voice search- according to a report number of voice searches are increasing day by day. 55 % teens and 40% adults use voice search that what Google reports say. It is because of convenience. So, the biggest challenge is to optimize the website according to voice search. They should focus on this new pattern of search and should do keyword research based on the new search pattern.


Customized SERP– search engines use different ways to personalize the search results of users. It considers factors that are related to search history, interests, and location of any users. Marketers have to face this challenge and work in the best manner to appear at the top of the SERP. Their future depends on how well they have managed to rank themselves on the first page of search engines?


User experience– UX or user experience has always remained an essential factor in the search engine’s algorithm. But in 2018, it is likely to have more importance because Google gives priority to the interest of users. So the critical points on which search marketers should focus are navigation, readability, site structure, and speed of a website. UX will remain the critical factor in increasing traffic, and thus websites should be optimized for various devices and platforms.


Thus, to mark the presence of websites, digital marketers should focus on the above trends that will change the game of SEO. Adapt the changes and face the challenges to remain in the industry and choice of users.