Author: digitment

Organic Search Click Through Rates: The Numbers Never Lie

 

On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

 

If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the stats above, simply paying for Google Ads is not enough.

 

Numerous studies have proven that to benefit from the traffic and organic clicks to your website your business needs to hold a prominent organic position in the results, namely page one.

 

Studies indicate that “71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”

 

So what’s left? A measly 15% of all traffic – Going to the Google Paid Ads (PPC), or trying a different search. Or giving up.

 

That’s pretty staggering. If you think you are getting the most bang for your buck with your Google Adwords campaign, I challenge you to reframe your thinking. You are paying for high-cost ads that may provide instant gratification, but in the end provides zero long-term investment, minimal CTR (click through rate) per dollar spent, and does little to heighten brand credibility.

 

Having placement in the organic results creates a sense of trust in the user, and when you are in the top 5 results, you are simply getting more of that traffic on a monthly basis. Can you guess which websites are more likely to receive more leads and sales? Yes, the websites receiving traffic from the more trusted organic results.

 

This is why time and time again, an SEO Campaign from a trusted SEO Company is a much better investment of your time and resources.

 

Ok, Ok, Fine – Organic Search is a better investment – But does it matter where I am on Page 1?

I think you know the answer. How often do you go past the top 3, or even top 5 results when you are searching? I’ll tell you: only 4% of the time.

 

When looking at the bar graph at right, CTR, or click through rate, is the percentage of people who click on your website in that position on an average search. The conclusion? You simply must be in the top 3 results to see the traffic your website deserves, and you must work with a results-driven, reputable SEO company that can provide those results.

 

What does “organic search” actually mean?

 

Organic refers to the way a website “organically” or “naturally” appears in a search result. So when you go to Google, and you type in “SEO Hong Kong”, the results that appear after the Google ads are the “organic” results. Google wants to make sure that searchers are not only getting the results they need but wants to give them the best possible outcomes based on their query. Therefore, these results are the best possible matches based on what you entered into the Google search bar, aka “keywords”.

 

Why Organic Matters

If your business appears in a page one organic search result, it suggests that your website and your business are leaders in that niche.

 

And what consumer doesn’t want to business with a credible leader within their product, service or field?

 

Achieving organic page one search results not only increases the searcher’s propensity to click on a website, but it also helps to establish your website position’s longevity and the duration a searcher or visitor engages with your website. Once a searcher gets to your website, your website should make them want to spend some time clicking around on your website, but ultimately you want them to pick up the phone and call you! It is important to note that conversion and Click-Thru Rate (CTR) has a lot to do with external SEO factors like a modern, responsive website that has excellent evergreen content, strong sales copy, and loads of great, easy to read and interpret information about your business, products and services.

 

There’s no arguing that having your business’ website rank in the top 5 positions of Google is a great achievement. Like any great success, those results take a fair amount of time, skill and seo expertise. However, once your business makes it’s way to the top, it can reap the bountiful benefits of consistent leads, calls and customers.

 

Overall, prominent ranking in organic SEO is not only beneficial to the people searching for your business; it is the best for the longevity of your website and optimal business growth.

Two methods are widely used by the businesses to mark a presence on Google’s first page. One is SEO, and other is PPC. Coupling the two strategies will not only enhance your ranking on Google but also give the better experience to users. Since PPC offers immediate visibility thus most of the businessman opt for it and don’t focus on SEO. But many studies show that it is far better technique than the other marketing techniques.

 

What it offers is beyond the expectations and imagination of business? It improves brand’s visibility, web traffic, credibility, consumer behavior, high ROI and many more. But it is not magic and thus will not produce results overnight.

 

Five reasons that show that investing in SEO will prove beneficial for your business:

 

1. A good strategy

Quality score is significant for PPC campaigns. It goes hand in hand with content that is presented on your website. SEO is a good strategy that includes the creation of the webpage that contains relevant keywords related to your services and products. It will improve the quality score by aligning the text ad messages, driving PPC traffic, reducing cost per click and improving the PPC ads.

 

2. Increase market access

It increases market access and thus brings more traffic to your website. Therefore, investing in this marketing strategy is going to improve access to your website by users. If you don’t, then you will miss the potential users.

 

3. Boost the effectiveness

It is the best way to boost your marketing efforts such as retargeting and PPC. For example, on combining search advertising and SEO, you can boost the traffic by 50%. Brand awareness can be improved by coupling it with retargeting. You can also add the keywords to PPC campaigns. In this way, you can test your performance as well.

 

4. Improves offline conversions

About half of searches are done for local business services. Thus, to improve your offline conversions, SEO is a good strategy. Include the name of your business and get placed in the search listings. Also include the hour of operation, phone number, address and other information that will bring more customers to you. It will turn visitors into the potential customers of your business.

 

5. Rank above competitors

The first page of SERP has six paid positions, ten organic listings, and three map listings. By appearing in these listings, you increase likelihood visitors of your site. It, in turn, decreases the visitors to click website of your competitors. Thus, it is a great strategy.

 

Final words-

 

SEO is a good and efficient marketing strategy for your business. Any big, small, or medium-sized business can use this strategy. Just look for any SEO company in Hong Kong and hire them to work on the ways to make your website more popular and drive huge traffic to your web. This strategy is in the industry since long, and thus you should not avoid it to boost your performance in the market. Once you couple it with another marketing strategy, you will see the huge improvement in the production of your business.

Good marketing strategies are the need for every marketing industry. In the area of digital marketing, it is even more important to have a best and foolproof strategy to take the business to greater heights. With a change in the time trends also changes. It is essential for the SEO Services to work with the latest trends. Here are some of the trends that we are expecting from 2018.

 

2017 is going to end, but with its end, new challenges and trends are introducing for the next year. So, we have predicted the top 5 trends of 2018.

 

Mobile first index

 

Google is planning to make mobile first indexing as one of the ranking factors. Its priority will be the mobile search results. Presently, it is unknown that what will be the weight of the keyword queries and ranking factors on this index. But as far as we know that speed and site performance will have some priority on this index.

 

Desktop and mobile searches produce different results, and this is true even for the same searches. Since mobile users are growing and many of the users prefer searching content on them, thus mobile first indexing is going to make a huge difference in the ranking of websites.

 

Natural queries

 

Over the years, we have shifted to the topic based searches, but the importance of keyword-based searches is still there. Mobile first index will change the search pattern, and it will take a broader match of searches instead of exact match phrases. Search engines will be more likely to interpret natural language.

 

Voice search didn’t make much difference in 2017, but by 2020 it will contribute to almost 50% of searches. Webmasters will have to meet with the user interest by applying the semantic search to offer them the appropriate information. They have to shift their focus from long keywords to stronger one those will give high conversion rate. Rich snippet box will offer results for the searched keywords. So make sure that your content finds a place in rich snippet box.

 

Declining ranking factors

 

The conventional ranking factors are declining regarding importance and relevance. In 2015, Google had employed RankBrain. It is assumed that it will take the position of these factors of SERP. It will gather historical data based on the searches and sort them by analyzing the rate of engagement of users. It will deliver the relevant listings. At the time, this technology will advance and will eliminate the conventional ranking factors that are used by Google.

 

Visual content

 

Content is king, and it increases the need for engaging users by providing them more useful and relevant data. Social signals that are received from the user for the specific brands also play a vital role in organic rankings. So, the webmasters have to focus on both valuable content and social media. More the users are gaining brand awareness more they will likely to attract towards them.

 

Brand building

 

Hong Kong SEO agencies are moving towards marketing model that is traditional. They are more focused toward brand building rather than link building. By doing that they are indirectly targeting more number of users.

 

So, these are the top 5 trends of 2018 for digital marketers.