5 Benefits of Combining SEO & PPC to Beat Your Competition

Two methods are widely used by the businesses to mark a presence on Google’s first page. One is SEO, and other is PPC. Coupling the two strategies will not only enhance your ranking on Google but also give the better experience to users. Since PPC offers immediate visibility thus most of the businessman opt for it and don’t focus on SEO. But many studies show that it is far better technique than the other marketing techniques.


What it offers is beyond the expectations and imagination of business? It improves brand’s visibility, web traffic, credibility, consumer behavior, high ROI and many more. But it is not magic and thus will not produce results overnight.


Five reasons that show that investing in SEO will prove beneficial for your business:


  1. A good strategy

Quality score is significant for PPC campaigns. It goes hand in hand with content that is presented on your website. SEO is a good strategy that includes the creation of the webpage that contains relevant keywords related to your services and products. It will improve the quality score by aligning the text ad messages, driving PPC traffic, reducing cost per click and improving the PPC ads.


  1. Increase market access

It increases market access and thus brings more traffic to your website. Therefore, investing in this marketing strategy is going to improve access to your website by users. If you don’t, then you will miss the potential users.


  1. Boost the effectiveness

It is the best way to boost your marketing efforts such as retargeting and PPC. For example, on combining search advertising and SEO, you can boost the traffic by 50%. Brand awareness can be improved by coupling it with retargeting. You can also add the keywords to PPC campaigns. In this way, you can test your performance as well.


  1. Improves offline conversions

About half of searches are done for local business services. Thus, to improve your offline conversions, SEO is a good strategy. Include the name of your business and get placed in the search listings. Also include the hour of operation, phone number, address and other information that will bring more customers to you. It will turn visitors into the potential customers of your business.


  1. Rank above competitors

The first page of SERP has six paid positions, ten organic listings, and three map listings. By appearing in these listings, you increase likelihood visitors of your site. It, in turn, decreases the visitors to click website of your competitors. Thus, it is a great strategy.


Final words-


SEO is a good and efficient marketing strategy for your business. Any big, small, or medium-sized business can use this strategy. Just look for any SEO company in Hong Kong and hire them to work on the ways to make your website more popular and drive huge traffic to your web. This strategy is in the industry since long, and thus you should not avoid it to boost your performance in the market. Once you couple it with another marketing strategy, you will see the huge improvement in the production of your business.

Know the five trends of digital marketing in 2018

Good marketing strategies are the need for every marketing industry. In the area of digital marketing, it is even more important to have a best and foolproof strategy to take the business to greater heights. With a change in the time trends also changes. It is essential for the SEO Services to work with the latest trends. Here are some of the trends that we are expecting from 2018.


2017 is going to end, but with its end, new challenges and trends are introducing for the next year. So, we have predicted the top 5 trends of 2018.


Mobile first index


Google is planning to make mobile first indexing as one of the ranking factors. Its priority will be the mobile search results. Presently, it is unknown that what will be the weight of the keyword queries and ranking factors on this index. But as far as we know that speed and site performance will have some priority on this index.


Desktop and mobile searches produce different results, and this is true even for the same searches. Since mobile users are growing and many of the users prefer searching content on them, thus mobile first indexing is going to make a huge difference in the ranking of websites.


Natural queries


Over the years, we have shifted to the topic based searches, but the importance of keyword-based searches is still there. Mobile first index will change the search pattern, and it will take a broader match of searches instead of exact match phrases. Search engines will be more likely to interpret natural language.


Voice search didn’t make much difference in 2017, but by 2020 it will contribute to almost 50% of searches. Webmasters will have to meet with the user interest by applying the semantic search to offer them the appropriate information. They have to shift their focus from long keywords to stronger one those will give high conversion rate. Rich snippet box will offer results for the searched keywords. So make sure that your content finds a place in rich snippet box.


Declining ranking factors


The conventional ranking factors are declining regarding importance and relevance. In 2015, Google had employed RankBrain. It is assumed that it will take the position of these factors of SERP. It will gather historical data based on the searches and sort them by analyzing the rate of engagement of users. It will deliver the relevant listings. At the time, this technology will advance and will eliminate the conventional ranking factors that are used by Google.


Visual content


Content is king, and it increases the need for engaging users by providing them more useful and relevant data. Social signals that are received from the user for the specific brands also play a vital role in organic rankings. So, the webmasters have to focus on both valuable content and social media. More the users are gaining brand awareness more they will likely to attract towards them.


Brand building


Hong Kong SEO agencies are moving towards marketing model that is traditional. They are more focused toward brand building rather than link building. By doing that they are indirectly targeting more number of users.


So, these are the top 5 trends of 2018 for digital marketers.

What challenges will occur for SEO in 2018?

New Year means a new beginning with unexpected challenges and that is precisely true for digital marketers. SEO is going to have a new look that is truly based on the ranking factors of Google. Rules of search engines keep on changing, and it makes the game of SEO even more challenging for the webmasters. Old trends are going to become a history, and new trends will take its place. A digital marketing agency in Hong Kong has to change its strategies with these changing trends.


In 2018, new challenges are waiting for these companies. It is going to be a great year that will change the dynamics of SEO. Let’s have a look what trends are coming forward in 2018.


New trends of New Year:


Below are the trends that are expected to dominate.


Link building– just like always, it will focus on quality links but don’t assume that linking to the popular sites will always prove effective in link building. What matters most is site’s relevancy. The strategy will take a shift towards developing contacts and links and build stronger relationships that last for long and provide long-term benefits. A brand will need a diversified strategy to get the successful results.


Mobile optimization– audiences use mobile to search for any content rather than desktop. It means that percentage of mobile searches is more than desktop searches. So, the main aim of the webmasters should be to make a mobile-friendly website. The big change in this market will be the mobile0first indexing that Google is planning to bring. Hence, marketers should make mobile optimization the top priority to get success.


Voice search- according to a report number of voice searches are increasing day by day. 55 % teens and 40% adults use voice search that what Google reports say. It is because of convenience. So, the biggest challenge is to optimize the website according to voice search. They should focus on this new pattern of search and should do keyword research based on the new search pattern.


Customized SERP– search engines use different ways to personalize the search results of users. It considers factors that are related to search history, interests, and location of any users. Marketers have to face this challenge and work in the best manner to appear at the top of the SERP. Their future depends on how well they have managed to rank themselves on the first page of search engines?


User experience– UX or user experience has always remained an essential factor in the search engine’s algorithm. But in 2018, it is likely to have more importance because Google gives priority to the interest of users. So the critical points on which search marketers should focus are navigation, readability, site structure, and speed of a website. UX will remain the critical factor in increasing traffic, and thus websites should be optimized for various devices and platforms.


Thus, to mark the presence of websites, digital marketers should focus on the above trends that will change the game of SEO. Adapt the changes and face the challenges to remain in the industry and choice of users.